Gulail
Gulail
AB Inbev: Budweiser EDC
Packaging
Delhi Press
Promoted by India’s most respected magazine on politics, art and culture, The Bridge is a digital media platform that looks at the society, law, economy, politics, policy and culture through the lens of women. Through dialogues about policy, politics, society and culture The Bridge hopes to generate synergies, new perspectives and momentum for the road ahead.
The logo represents equality across both sexes with = mark across the colours representing them. The bands weave and interlink the sexes as the principle isn’t independent of the other, like the warp and weft of fabric. Equality is the weft, strengthening and holding the fabric together.
The colour for = is black (reflects no colour) which underlines the need for equality regardless of sex, orientation or colour, or white (which reflects light) and is a presence of all colours in the spectrum.
Gulail
A personality and event centric news environment drove award winning journalist Ashish Khetan to found Gulail (slingshot), a news portal devoted to investigative journalism in late 2013.
Gulail’s work strove to be the voice of the weak and underprivileged. It put the common man at the centre of all its efforts, in a contest where a smaller, weaker opponents face bigger, stronger adversaries. The word mark was designed to allude to the story of David & Goliath, arguably the most famous underdog story.
AbInbev
Obsession and Obligations
A series of 5 commemorative conversations across 5 cities to mark five years of Tehelka’s public interest journalism. 'Obsessions and Obligations', brought together thought leaders from diverse professions to debate and talk about how the country seemed to have deviated from the dreams of its founders.
The logo alluded to obsessions with the ideas of the nation’s founding father, Mahatma Gandhi, through whose lenses we forget to see the world.
Plantation House
Shalini Subramanian constantly draws inspiration from the kimono, the bedouins, Ella Fitzgerald, Tadao Ando, a long Sunday afternoon, The Buena Vista Social Club, Yohji Yamamoto and Commes Des Garcons. She strives to achieve an elegant identity that isn’t a high fashion, but something that is inclusive, approachable and yet clearly speaks simplicity. Plantation House is Shalini's signature apparel brand. Fashioned with values that work across contours of seasons and styles, it creates clothing and accessories with an attention to material, craftsmanship and practicality.
The logo harks back to times when architects and designers approached other disciplines from positions of awareness. Using a typeface derived from an architect's lettering on his institutional buildings, the logo is unobtrusive and resonates the brand's uncompromising functionalism.
Each garment is individually and carefully packaged by the creator at the point of sale. The labeling used stamps to individually mark labels with materials and sizes.
Tehelka London Summit 2008
Together, India and Pakistan comprise one of the most important regions in the world. Their combined future is of crucial interest to all. What shape could that future take? The two-day conference brought together a range of political, corporate, cultural and opinion leaders from India, Pakistan and the United Kingdom to chart a possible roadmap for the future.
Two countries separated at birth. Two flowers born of the same tree. The necessity of nurturing the foundation of dialogue. 'Can suspicious neighbours make intimate conversation?' These became themes central to the identity.
Ruh
An apparel brand that combines traditional textiles and techniques with fashionable cuts, Ruh is the Urdu word for 'soul'. The letter 'R' is a play on the alphabet in English and Hindi.
Clayful
In 2001, Manu Ananth, a graduate of the NID, extended his thesis project to a privately funded venture. With award winning potter Harkishan Prajapati, he founded 'Clayful', a studio pottery brand.
The developed identity is a representation of the 'lota' an object Charles and Ray Eames had admired during their visit to India. A simple vessel used everyday, it stood out as the greatest and most beautiful. They hoped the setting up of a design institute would generate an attitude that would appraise and solve problems with the service, dignity and love that the 'lota' served its time.
