Grover|Ahldag
Fold-out Poster
Leaky Folds conflates the topographical measure of contemporary workplace with our psychological spreads, that of two artists immersed, and waged. Having sought mock-employment in one of India’s biggest software firms, Amitesh Grover and Arnika Ahldag appeared as workers at various locations across the company’s campus - at doorways and in elevators, at fire exits and at secure access points, during night shifts and as shadows of colleagues. They encountered narratives of data secrecy, offshore sites, and recurring crises, as the two learned to perform digital service work. Often, Amitesh and Arnika performed disruptions within the workplace - exercises in abstraction, uselessness, and work-lessness. Notes from this 6-months long immersion are assembled in these leaky folds. Read these perforations as a comment on the spread of digital capital, obsession with logistics and automation, and the messy reality of a post colonial world. Grover|Ahldag reconsider notions of value, leisure, performance, and acceleration, and seek to dither, to un-measure. Their bodies leaked. Their data leaked.
The River Group: Multiply Yourself
The River Group is known for helping CEOs achieve transformational change. In 2017 they reached out to the studio to design a study of the leadership journey of founders exclusively in India and the leadership qualities that enable them to successfully scale their businesses.
Film Heritage Foundation
Yesterday’s Films for Tomorrow is a 300 page book commissioned by the Film Heritage Foundation for everyone who loves cinema, and cares about its past and its future. PK Nair (1933-2016), the author was known as India’s ‘Celluloid Man’, and was a passionate film-lover and archivist who dedicated his entire life to saving the country’s cinematic heritage.
Institut Français: The Surface of Things
UNDP
UNDP in partnership with the Ministry of Tribal Affairs, Government of India, developed this publication that combines for the first time, enabling and historic rulings of various courts of law, that have strengthened India's Scheduled Tribes and Other Forest Dwellers (Recognition of Forest Rights) Act, 2006, or the Forest Rights Act, a landmark legislation. It aims to be a useful and practical guide for executive authorities engaged in protecting the rights of these vulnerable communities.
OH! illustrated the cover and designed the 650 page publication. The compendium was edited by Shomona Khanna
Hanut Singh
AWE Residences: Encanterra
AWE Residences is a small, niche firm that specializes in luxury residential projects that incorporate the latest global trends in architecture, and style. Encanterra is inspired by traditional Balinese architecture with a contemporary vibe and is designed by WoW, the award winning architecture and design firm from Singapore.
Inspired by Balinese batiks, the brochure used illustrations to accentuate the state's history and to break from the hyper real renders of the property. The embossed cover afforded a tactile earthiness to the brochure.
Done at Green Goose Design
Japan Foundation: Inbetweeners
Tehelka
A weekly Indian newsmagazine committed to constructive and crusading investigative journalism Tehelka brought back into focus the two most crucial pillars of a free press: public interest and the appetite to question. It established a reputation for the quality of its reportage, its writers, and the refinement of its analyses and ideas.
I joined Tehelka, when it transitioned from a tabloid to a weekly news magazine. As Design Editor, it was hard to ignore the tagline 'Free, Fair, Fearless' when approaching the design. By bringing all the stakeholders on board and focussing on the core reader base, a look which showcased the content and visuals better was focussed on.
Without the resources of a larger media group we realised the best way to achieve a distinct look, was by adopting an appearance traditionally reserved for monthlies and feature based magazines. Falling back on strong illustrations, which the entire team contributed to, the use of bold typography, photo-editing and allowing the content to dictate hierarchies and design, made the publication stand out from the competition.
Working with an illustrious panel of award winning editors and journalists, photographers, and illustrators week after week under extremely tight deadlines, sometimes just a few hours was a tremendous experience.
India International Centre (IIC)
Bl^nk
Delicately crafted accessories, exquisite party wear and crafted complementary day wear pieces all subtly display the brand’s ‘dream scape’. Its base inspiration drawn from 1920’s Hollywood, merging with contemporary wit and realism for the perfect balance between comfort and desire.
The Autumn-Winter 2009 catalogue was designed as a fold-out poster (with 4 different images) at the back of which the collection was displayed. Each of the smaller images could be torn along the perforation provided, making it easier for stockists to segregate their picks and orders from the collection.
{*Conditions Apply}
Born of the fact that sometimes fashion takes itself far too seriously, {*Conditions Apply} designs and makes clothes that are beautifully crafted, yet fun. Creating unique casual pieces for fashion forward women.
The word mark plays on the much abused, hidden fine print that usually makes people end up holding the 'short end of the stick', and braces, also known as curly brackets, used in various programing languages, mathematical expressions, and musical notation.These seasonal catalogues play on the brand's core values.