OH! Design

Clayful

In 2001, Manu Ananth, a graduate of the NID, extended his thesis project to a privately funded venture. With award winning potter Harkishan Prajapati, he founded 'Clayful', a studio pottery brand.

The developed identity is a representation of the 'lota' an object Charles and Ray Eames had admired during their visit to India. A simple vessel used everyday, it stood out as the greatest and most beautiful. They hoped the setting up of a design institute would generate an attitude that would appraise and solve problems with the service, dignity and love that the 'lota' served its time.