Gulail
A personality and event centric news environment drove award winning journalist Ashish Khetan to found Gulail (slingshot), a news portal devoted to investigative journalism in late 2013.
Gulail’s work strove to be the voice of the weak and underprivileged. It put the common man at the centre of all its efforts, in a contest where a smaller, weaker opponents face bigger, stronger adversaries. The word mark was designed to allude to the story of David & Goliath, arguably the most famous underdog story.