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Born of the fact that sometimes fashion takes itself far too seriously, {*Conditions Apply} designs and makes clothes that are beautifully crafted, yet fun. Creating unique casual pieces for fashion forward women.
The word mark plays on the much abused, hidden fine print that usually makes people end up holding the 'short end of the stick', and braces, also known as curly brackets, used in various programing languages, mathematical expressions, and musical notation.These seasonal catalogues play on the brand's core values.